![]() Optimize Your Google My Business ProfileĪn important step in improving your organic rankings (in places like Google Maps, Local Finder, Google’s Local Pack, and others) is claiming and verifying your business’s GMB profile. You can either hire a freelancer to manually build/update your citation submissions or sign up for a managed citation service like Whitespark or BrightLocal. However, depending on the scale and reach of your business, this can be a time-consuming and very tedious task. Then edit ALL the listings so that they contain the same information. Use Whitespark to run a search on your business to see where it is listed across the Internet. To ensure NAP consistency, you should ensure that you have local citations on the top 50 local business listings. A citation is a mention of your NAP on a web page, typically a directory like Yelp or Yellow Pages. NAP stands for name, address, and phone number. A citation is a reference to your business on another website and often lists your NAP. ![]() One of the major factors that determine your local ranks in Google’s search and Maps is the quality and quantity of your citations on the internet. If you have more than one location, using this method is a bit more complicated and requires a level of explanation we won’t be going into in this article. Putting a map in the footer and contact page is ideal if you only have one location. Doing so will signal to Google that you are associated with the area you’ve outlined on the map. You can also optimize your website by embedding Google Maps. Caching stores website data so that the next time a user visits your site, the user’s browser pulls that data from memory instead of loading everything for the first time. You can also leverage browser cache plugins for WordPress. This optimization is as simple as downloading one of these helpful WordPress image compression plugins. A couple of the most common site speed issues we see stem from image file sizes and no use of browser caching. Google will also provide suggestions on how to fix any issues they see. PageSpeed Insights will give you a green, yellow, or red result indicating a Good, Medium, or Bad score, respectively. To assess how fast or slow your site is, we recommend using Google’s PageSpeed Insights. As such, it is essential that you optimize and increase your site speed. If the pages on your website have a longer load time, the chances of users sticking around to browse your site and make a purchase drops significantly. Slow page speed can adversely impact user experience and conversion rates. Google recommends that you aim for 2-3 seconds. Page speed measures how fast content loads on your web page and describes the time a visitor has to wait until your page loads completely. In 2010, Google announced that page speed would impact a website’s ranking. With a few basic optimizations, your website can be up and running with the best of them. To build any type of physical structure, you need to start with a strong foundation. Let’s look at five local SEO strategies that will help you rank #1 on the Map Pack. Using the right strategies, you can position your business ahead of everyone on the Map Pack, enabling you to reach your local consumers more effectively. ![]() With the abundance of smart devices, it’s never been easier for consumers to search for local products, services, and businesses on the go. It helps local consumers easily find you and patronize your product or service offerings, draws more people to your website, and can increase your customer base. If your business has a physical address, ranking #1 on Google Map Packs can be incredibly powerful in increasing your visibility on search engine rankings and building your audience in local communities. It has been altered and updated by 3Q/DEPT.* * A previous version of this blog originally appeared on.
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